Pioneer signs Shahid, 'the youth icon'

Shahid Kapur was in New Delhi recently to announce his association with the electronics brand Pioneer.

Says Shahid: "I have always felt the need to attach myself to brands that exemplify the core values that I try to live up to in everyday life - growth, innovation, professionalism and touching people's heart."

Says a source: "Shahid has been signed as the brand ambassador for Pioneer. Apparently it’s for their music systems because Shahid is synonymous with music and fun, and the youth. This line caters to the youth that spends most of their time listening to music. The actor has signed the deal for a whopping price!”